Love is in the Air & Mail As Loveland Launches 76th Valentine Season

2022 Sweetheart Festival, get married, lock your love, enjoy wine, beer and more

By Melissa Shrader Editor Publisher Loveland Macaroni Kid January 7, 2022

In Loveland, the nation’s Sweetheart City, valentine season starts now.  

The Loveland Chamber of Commerce, Visit Loveland, and partners have unveiled details and plans for the 76th year of the valentine program including the Valentine Re-Mailing Program, Sweetheart Festival, group wedding, valentine beer, wine and coffee, love locks, and the Sweetheart City Race. All activities and events happen in the first two weeks of February.

“This is a very special year for Loveland and this amazing program. Going into the second year of this pandemic, there is no greater time to help spread love, joy, and unity when people need it most,” said Mindy McCloughan, president of the Loveland Chamber of Commerce. “Our designs and verses this year reflect Loveland’s desire to share this honored tradition with the world and show that love is the greatest gift we can give or receive. Let’s work together to spread even more joy, happiness, and love this valentine season.”

A bit of History. 

For over 76 years the Loveland Commerce & Loveland Postal Service has partnered to re-stamp the valentines of friends, family and lovers from around the world. 

The program was initiated by Harold Dunning, Rome Dietrich and others back in the 1940's and 1950's, as a stamp collection program rather than from a sweetheart angle. After years of trying to get the idea off the ground they realized they needed a boost. Ted Thompson who managed the Rialto Theater at the time and served as president on the Loveland Chamber was asked to help. Ted realized the unique opportunity to share a little love and friendship of Loveland with the people of the USA and the world through a Valentine Re-mailing program. 

The program gained nationwide exposure when Guy Lombardo was designated as Honorary mayor of Loveland on February 14, 1950. The Royal Canadians had recorded the song “There’s a Lovely Lake In Loveland” which was featured during the celebration.  

Now 76 years later this sweet program is the largest in the nation and still growing! 

What is Loveland’s Valentine Re-Mailing Program?
The collector’s stamp and postmark will be stamped on every piece of mail that comes through the program by local volunteers.  Loveland receives around 100,000 valentines from all 50 states and 110 countries across the world through its Valentine Re-mailing Program, the largest program of its kind. Sponsors & Volunteers handstamp the collector’s stamp and postmark onto each individual valentine that comes through the city.

How can you get the 2022 special collector’s envelope artwork and the special 2022 postmark?

Make your cards a bit more special by using one of the Forever stamps from the Love/Wedding section of the United Postal Service website. 

Address your Valentine envelope with the recipient’s address 

Stamp your Valentine (with the appropriate postage)

Place the Valentine in a larger, first-class envelope (be sure you have enough postage as the letter will be returned to you if you don't)

Stamp the larger envelope and address it as follows: 

Postmaster – Attention Valentines  

446 E 29th St

Loveland, CO 80538-9998

Once received, valentines will be removed from the larger envelope and stamped before being re-mailed to its intended recipient.

Deadlines to get your Valentine their card by Valentine’s day.

The Valentines must reach Loveland by the listed dates.

February 2,2022 for International Mail 

February 7, 2022 Continental U.S outside of Colorado

February 9, 2022 Colorado (within the state)

Northern Colorado residents can drop off their valentines now through Feb. 9 at the following Loveland locations during normal business hours:

Loveland Chamber of Commerce, 5400 Stone Creek Circle
Mueller Pye & Associates CPA, LLC - 762 W. Eisenhower Blvd.
Independent Financial – 935 N. Cleveland Ave.
Aims Community College - 104 East 4th St.
Barnyard Vet & Pet Supply – 806 14th St SW
Participants are encouraged to send their valentines to Loveland as soon as possible.

Who created the 2022 Valentine card?

The 2022 collector’s envelope artwork was designed by Corry McDowell. It includes the following verse written by Jeani Bork: “All around our Sweetheart City, Hearts are on display. Symbols of our vision for world-wide Love. Where every day is Valentine’s Day.” McDowell also crafted the 76th-anniversary postmark.
The 2022 card was designed by Chris Bierdeman. The watercolor card design features the word love in multiple languages, surrounding a globe, with the words, “Sending Love Around The World. Happy Valentine’s Day From The Sweetheart City.”  The valentine card verse written by Cindy Mast is “From the Sweetheart City around the lake come valentine wishes for you to take. May love and joy head out your way from the heart of Colorado on Valentine’s Day.”

How can I get a card?
Valentine cards can be purchased online at for $7 (which includes the card, printing, processing, and postage), and for $4.50 at the Loveland Chamber of Commerce, Loveland Visitors Center, The Bottled Olive, Colorado Coffee Company, Loveland King Soopers locations, Loveland Museum & Gallery, Rowes Flowers, all Loveland Safeway locations, Turquoise & Tangerine, Loveland Walgreens, and Walmart locations. All cards purchased through will automatically go through the remailing program.

Valentine Season Events & Experiences.

The Loveland Sweetheart Festival
Feb. 11 -12, 2022

Spend Valentine’s Day at the free Loveland Sweetheart Festival in the Foundry Plaza in downtown Loveland. Bring the family or your sweetheart for free fun including a Special Effects Light Show, LIVE entertainment, Palace of Sweets, Kids zone oversized building bricks, games and activities, Tunnel of Love, interactive art projects, Loveland Pub and Beer Hall, Food Trucks, Sweetheart Classic 4-miler and Little Miss Valentine and Little Mr. Cupid contest. The festival is an extension of Loveland’s 76+ year history in the nation’s Sweetheart City. The festival features something for everyone - families, couples, beer, and chocolate lovers, running lovers, art lovers, and forever loves. Open 5-9 p.m. Friday, Feb. 11 and 1-9 p.m. Saturday, Feb. 12.

Loveland Lights at Chapungu
Feb 1-14, 2022

Chapungu Sculpture Park in Centerra will be lit up in red and pink lights and sweetheart-themed decor to light up the park. Similar to Loveland Winter Wonderlights, the lighting displays will be free and open to the public from 5-9 p.m. every evening.

Valentine Group Wedding
Feb. 14, 2022

What could be more romantic than saying "I do" on Valentine's Day in the Sweetheart City? Now more than ever, celebrating love and connection is needed. Loveland, Colorado is known for being the best place in the country to celebrate Valentine's Day. To honor love, My Big Day hosts an annual wedding where couples get married or renew their vows with a special custom ceremony and romantic touches, making for a memorable Valentine's Day. The 2022 location is in front of the LOVE love lock sculpture at the Visitors Center. Details will be available on the wedding website

2022 Sweetheart Classic Race
Feb. 12, 2022

The Sweetheart Classic is a staple race in the Loveland community taking place from 2:30 - 3:30 p.m. Saturday, Feb. 12 in Downtown Loveland on 4th Street. When on the course, participants will enjoy diverse terrain and views, from downtown out to River's Edge Natural Area. Runners can bring a sweetheart and participate together or single runners can be on the lookout for that future running partner.

Lovely Valentine Libations from our local businesses. 

2022 Loveland Valentine Wine
Sweet Heart Winery in Loveland has produced the Loveland valentine wine - a Valentine’s Day 2022 special edition 2020 malbec. Once again, the wine label is designed by local Loveland artist Billie Colson. This year’s Valentine offering is a 2020 Malbec from Yolo County, California - the winery’s favorite Malbec region. Aromas of plum and vanilla greet the nose, followed by blackberry and cocoa on the palate. Hang in there for the smooth, lingering finish. There will be 1,600 bottles of this wine available in February at Sweetheart Winery.

2022 Loveland Valentine Beer
The Loveland Chamber of Commerce partners with Grimm Brothers Brewhouse to produce The Bleeding Heart, the official Loveland valentine beer. The 2022 valentine beer is the Peanut Butter Cup with chocolate and peanut butter flavors.

2022 Loveland Valentine Coffee
The Loveland Chamber of Commerce has partnered with Top of the Lake Coffee and Linger Coffee to produce the 2022 official Loveland valentine coffee. The Sweetheart Blend for 2022 is a beautifully roasted coffee flavored with toasted almonds and spice. It will be sold at the Visitors Center.